Yolk is an independent creative studio focused on building brands with a clear point of view.
We work across branding, content, social media strategy, production and campaigns. Our team plans, shoots, edits and publishes work that people actually stop for, from monthly social content to full campaign productions.
We also use AI as a creative tool to imagine, visualise and pitch ideas before a single frame is shot.
Digital content for brands across fashion, food, hospitality, retail and real estate. From reels and carousels to campaign films, every piece is made to feel native to the feed while staying true to the brand. Tap any video to watch it.
Content Production - Social Media Reels
Hameed is a burger brand with a personality of its own. We took over its social media and built a reel series around the brand’s world: vintage cars, red booths, a cast of recurring characters and the “Hameed Rules”, giving every post a cinematic, street-culture feel that is unmistakably Hameed.
Campaign Production - Social Media Ads
In real estate, everyone has an opinion. For DOORS Real Estate we produced a series of social ads around one simple message: choose who you ask. Each film drops into a different gathering, from dinner dates to family visits and game nights, where the conversation always turns to property.
Campaign Production - Store Opening
To announce Taj Sisters’ new store at U Venues, we produced a three-part film series staged in the middle of the desert: a living room, a café and a road trip, each one a little out of place. Every film lands on the same question, because in the end, every road leads to U Venues.
Campaign Production - Store Opening
To announce Taj Sisters’ new District 5 branch, we built a playful campaign around one problem: the team keeps outgrowing every space it is in. Packed offices, overflowing racks and suddenly empty rooms build to the punchline, a brand new store, followed by a launch-day film of the crowd that showed up for it.
Campaign Production - Launch Films
Locken’s launch campaign is built on honest, everyday moments: video calls, late nights in the car and friends on the couch. Each short film opens on a familiar situation and lands on the same idea, life happens, so Locken made something for it, told in a dry, conversational tone that feels made for everyone.
Campaign Production - El Moulid Campaign
Halawet el Moulid is a tradition everyone grows up with, yet few children know how it is made. For Dukes’ Moulid campaign, we let kids invent their own explanations, told to a puppet in a dreamy, hand-built Moulid world, before Dukes reveals how each sweet is really made, from scratch, piece by piece.
Campaign Production - Short Film Series
For Jude’s autumn collection we produced The Five Senses of Autumn, a series of short films shot among palm groves and open fields. Each story follows a sense, from the taste of fresh fruit to the softest sound of the season, letting the collection’s fabrics, colours and movement speak for themselves.
Content Production - Documentary Reels
Fresh All Green is an Egyptian blueberry farm. We built a documentary-style reel series that takes the audience inside the farm: the daily work, the technology behind every harvest and the people who stayed, turning the journey from the field to the final pack into a story people want to follow.
Monthly Social Media Content
Remal is a wellness resort on the desert road, and its content is made to slow you down. Every month we plan, shoot, write and publish quiet, editorial carousels about light, texture, food and the people behind the place, so the feed feels as calm and considered as a stay at Remal.
Monthly Content - Reels & Carousels
Monthly social content for V Hotel in Sahl Hasheesh. We shoot, edit and design reels and editorial carousels around the escape, the moment and the memory of a stay, from pool days and sea-view suites to food stories that show there is always more than what’s on the plate.
Social Identity - Reels & Carousels
For Flow Spectrum we built a social identity around one idea: all things flow. Soft pink frames, handwritten type and slow, sun-soaked reels move between the sea, the spaces and the small rituals of a stay, so every post feels like part of the same story.
AI-generated visual worlds for campaigns, social media strategies and creative treatments. Every visual was generated with AI and art directed by our team, from casting, styling and set design to lighting, framing and mood.
AI Visual Direction - Social Media Strategy
Hameed is a burger brand built around a fictional Cairo neighbourhood where everyone knows Hameed, but nobody has ever seen him. We created an AI-generated world for its social media strategy: late-night parking lots, vintage cars, a red sofa and a cast of recurring characters, giving the brand a cinematic, culture-driven look before a single frame was shot.
AI Campaign Visuals - Creative Direction 01
For COOP, we developed two AI-led creative directions for a chicken campaign. Direction 01 builds a symmetrical, pastel grand-hotel universe of eccentric guests, a deadpan concierge and an endless buffet. A stylised, cinematic world where the chicken is the star of every room.
AI Campaign Visuals - Creative Direction 02
Direction 02 takes COOP into a warm, maximalist 70s world of crowded living rooms, family gatherings, birthday chaos and salon chairs, where everyone is drawn to the same table. Every frame was generated and art directed with AI to feel like a found photograph from a louder decade.
AI Campaign Visuals - Moulid Campaign
Dukes’ Moulid campaign celebrates the way children invent their own explanations for how Mawlid sweets are made. We built a dreamy AI world of cotton-candy clouds, puppet booths and mossy fields, alongside rich product visuals, to bring both the imagination and the craftsmanship to life.
AI Visual Direction - Social Media Strategy
Hamimi is a lingerie brand built on one idea: no one sees it, but you feel it. Our AI visuals explore the private ritual between a woman and what she wears underneath, from quiet everyday moments to museum-like product staging, creating a world that feels intimate, confident and personal.
AI Lifestyle Visuals - Social Media Strategy
NUTZZI is an Egyptian nuts and dried fruit brand. Its strategy shifts the conversation from what NUTZZI is to how it fits into life, and the AI visuals follow suit: warm, natural lifestyle moments, sculptural fruit still lifes and real-feeling production scenes that place the brand in everyday rituals.
AI Content - Social Media Posts
SWVL is a mobility and ride-booking app. For its summer content, we used AI to create scroll-stopping social posts around travel, beach escapes and everyday commutes, pairing cinematic, sun-soaked visuals with bold Arabic copy to make booking a SWVL ride feel like the start of the trip.
AI Content - Social Media Posts & Motion
SQUIZZ is an ice lolly brand. To launch its new Berry Lemonade flavour, we created a summer content series with AI: bold, colourful bilingual posts in Arabic and English, playful product moments and motion pieces that bring real fruit, sunshine and the new flavour to the feed.
This is a selection of our work, not the full picture. We’d be happy to share more in a meeting where we can walk you through the thinking, process and outcomes behind it.
